US Sen. Jay Rockefeller (D-W.V.) will introduce a Do Not Track bill next week that would require companies to abide the choice of consumers who opt out of online behavioral tracking, reports Direct Marketing News. The Do Not Track Online Act of 2011 would also permit the Federal Trade Commission to take action against companies who violate consumers’ privacy requests, according to a statement from the Senate Commerce Committee, of which Rockefeller is chairman…

Click here for the full story

About the Author:

staff and wire services reports