New York, May 16, 2011 – –Tabula Digita, developer of the award-winning, game-based learning solution DimensionU, has named Shane Lennon as vice president of marketing. The distinguished consumer market expert brings to Tabula an extraordinary depth of experience in viral growth strategies and tactics, plus insight into the marketing of emerging consumer technologies. He will be responsible for leading the company’s marketing efforts as it expands into the consumer space.

Lennon joins Tabula Digita from GyPSii, a mobile-location-based social networking platform. At GyPSii, Lennon served as senior vice president of global strategy, product management and marketing; he led the company through the rapid acquisition of 3 million customers worldwide, between 2009 and 2010, based on user-get-user strategies. Prior to that, Lennon served as the chief marketing officer and interim chief technology officer at Ibis Consulting, a host electronic discovery-processing provider that was acquired by Pitney Bowes Management Services in 2006.

“We have always believed that our most explosive growth would come when we removed all barriers and allowed our most dedicated users to spread our products among their friends and classmates,” said Ntiedo Etuk, founder and chief executive officer of Tabula Digita. “With this launch into the homes of our student users and the recruiting of Shane’s remarkable talents in consumer marketing, we are finally enabling that to happen. With Shane on board, we look forward to a period of exciting global growth.”

About DimensionU and Tabula Digita
Tabula Digita is the creator of the award-winning DimensionU Learning System – a universe of educational video games where students practice core K-12 subjects including math, literacy, science and history. Students in more than 70 school districts across the country are currently using Tabula Digita games including New York City Public Schools, Chicago Public Schools, Miami-Dade and Broward County Public Schools in Florida, and Dallas, Austin and Ft. Worth Independent School Districts in Texas. For more information visit www.DimensionU.com.

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Leslie Eicher