Budget-conscious colleges and universities are finding digital signage not only helps them improve their campus-wide communications and emergency messaging, but many discover that it’s cost-effective and eco-friendly. And the signs might just make students glance up from their smart phones.
The need for improved communications is driven by a consumer electronics industry that has created a generation bombarded with engaging messages all day, every day.
As a result, students tend to ignore messages that don’t meet their high standards for media and its messages.
A new study from Platt Retail Institute, “Communication Effectiveness in Higher Education,” reveals the significant role of digital signage in communicating on campus.
According to the report, 97 percent of students responded that they prefer to receive information via digital channels, rather than from a non-digital source. Students indicated that digital channels are effective for communicating school-related messages.