MENLO PARK, California —May 20, 2011 — RedRock Reports has hired Lucy Carter, the lauded creator of Apple University, to lead Product Development and expand the company’s funding service offerings. Based in Menlo Park, California, RedRock Reports helps companies serving K-12 education navigate the educational funding landscape by providing customized grant tracking and RFP opportunities; alignment to funding sources for products and services; and writing of grant proposals and RFPs.

Carter specializes in building and implementing strategies that enable high performance in the field of learning technology. She spent twenty years at Apple Inc. where she helped create Apple University, a program focused on executive development. She was also Director of Apple Global Training overseeing development and delivery of sales, product, technical and customer training for more than 150,000 people in Apple’s direct sales force, retail stores and channel partners worldwide. Additionally, she developed and implemented ARPLE (Apple’s Reference and Performance Learning Expert), Apple’s worldwide performance support system. For her innovative work at Apple and throughout her career, Carter was awarded a Lifetime Impact Award by The Maisie Institute.

“We’re excited to have Lucy aboard,” said Dr. Jennifer House, founder and principal of RedRock Reports. “Her expertise in helping educators access the tools they need to optimize the classroom experience is a perfect fit for the objectives of our company and our clients.”

Carter was also co-founder/CEO of Knowledge Architecture, Inc., a consulting firm specializing in rethinking learning strategies and applying appropriate technology for clients including Oracle, Wells Fargo Bank, Xerox, MCI, and Citibank. Prior to that, she was senior vice president of Business Communications at Eagle River Interactive, and also spent five years at CBS Educational and Professional Publishing. At the outset of her career, she was a classroom teacher in the Knox County Schools in Tennessee where she was named Teacher of the Year and also received the Outstanding Young Educator Award.

Carter holds a bachelor’s degree in educational psychology from the University of Tennessee. She is a recognized speaker and consultant in the field of business learning, instructional design and the development of interactive learning technologies. She has presented workshops and conducted seminars sponsored by the International Society for Performance Improvement, the International Quality and Productivity Center, the American Society for Training and Development, the International Society for Performance and Improvement, and the Maisie Institute.

About RedRock Reports
Menlo Park, California-based RedRock Reports helps companies serving K-12 education navigate the educational funding landscape by providing customized funding assistance that includes tracking grant and RFP opportunities, alignment to funding sources for products and services, and writing grant proposals and RFPs. Jennifer House, Ph.D., founded RedRock Reports in 2005 to fill a void since no single source for education funding was available to school marketers and service providers. More information is available at


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Leslie Eicher