FOR IMMEDIATE RELEASE

Contact: Mary Lester
Kids In Need Foundation
Ph: 214-490-3480
Email: mary@mplpr.com

Kids In Need Foundation Announces Partnership With American Licorice
Grant will be used to distribute 5,000 backpacks with school supplies to students

DAYTON, OHIO – May 23, 2011 – The Kids In Need Foundation, a national, non-profit organization dedicated to providing free school supplies to economically disadvantaged school children and under-funded teachers, announces a partnership with American Licorice Company, one of the nation’s oldest confectionary manufacturers. A grant from American Licorice Company will be used to purchase, ship and distribute approximately 5,000 backpacks with school supplies to students in selected schools in Bend, Oregon; Union City, California; and La Porte, Indiana. American Licorice employees will distribute the backpacks to students at events in each of the three cities in advance of the 2011-2012 school year.

“All students deserve the basic school supplies in order to succeed in the classroom,” said Dave Smith, executive director of the Kids In Need Foundation. “Children who are provided with the proper tools for school continue to show academic progress and improvements in grades and test scores, as well as academic behavior. With American Licorice Company, we are ensuring that 5,000 students will receive backpacks that will help to make a meaningful difference in their lives.”

“We are very excited about our partnership with The Kids in Need Foundation to help teachers support children at a crucial stage of their education”, says John Nelson, chief operating officer of American Licorice. “By working with Kids in Need, we can lend a hand in providing tools that will help ensure the academic progress of children in our communities.”

About the Kids In Need Foundation
The Kids In Need Foundation is a national 501(c)(3) charitable organization founded in 1995. The Foundation’s mission is to ensure that every child is prepared to learn and succeed by providing free school supplies nationally to students most in need. The Kids in Need National Network of Resource Centers includes 25 facilities that allow teachers from low-income schools to obtain free school supplies for their students. In addition, Kids In Need Teacher Grants provide K-12 educators with funding to provide innovative learning opportunities for students. The Kids in Need Foundation has distributed more than $350 million in school supplies since its founding, directly benefiting 1.6 million students and 100,000 teachers annually, and has awarded more than $1 million in grants to teachers. The Kids In Need Foundation has received Charity Navigator’s highest four-star rating, indicating that it executes its mission in a fiscally responsible way and outperforms most other charities in America. For more information, visit www.kinf.org. Follow Kids In Need on Twitter, http://twitter.com/kidsinneed

About American Licorice Company
An industry leader in the manufacturing and marketing of candy products, the American Licorice Company is one of the original licorice manufacturers in the US candy industry. Since its establishment in 1914, American Licorice has brought happiness to consumers with their Red Vines®, Snaps®, Sour Punch®, Super Ropes®, Extinguisher® and Natural Vines® candy. Additional information is available online at http://www.americanlicorice.com.
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