Audience Measurement System Analyzes Viewing Audience and Xpresenter Adapts Content in Real Time for Targeted Messaging

MONTREAL -- May 26, 2011 -- X2O Media, a full-service provider of software, network management, and content services for professional digital signage applications, today announced that it will be demonstrating the integration of Intel(R) AIM Suite (Audience Impression Metrics) technology with its Xpresenter(TM) digital signage software for digital out-of-home (DOOH) displays. Intel AIM Suite's audience measurement system allows Xpresenter users to analyze the audience and automatically adapt content in real time to target the viewer demographic, while tracking content effectiveness and return on investment with...

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