For Wal-Mart CEO Mike Duke who grew up in rural Georgia, back-to-school season meant a new pair of jeans, and if he was lucky, a couple of shirts too, Reuters reports.

“That was about it. That’s what shopping was like for my family. That’s what shopping was like for much of America in the 1960s,” Duke said last week at the company’s annual meeting.

Fast forward to 2011, and retailers are betting tech-savvy teens will urge their parents to splurge on tablet computers instead, in the second biggest selling season of the year…

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