Three AEP board members to assist industry-changing initiative to increase Internet discoverability of educational resources

WILMINGTON, DE, June 7, 2011 – The Association of Education Publishers (AEP) has named three AEP board of directors to the Learning Resources Metadata Project working group in order to assist Creative Commons in the creation of metadata frameworks for Schema.org. The three individuals are: Vice President Lee Wilson and Board Directors Michael Johnson and Randy Wilhelm.

The working group will create streamlined metadata tagging for learning resources tied to the Common Core State Standards. These frameworks will then be submitted to the recently launched Schema.org, a partnership of Microsoft Bing, Google and Yahoo! to increase Internet search engine discoverability. The education frameworks initiative is funded by the Bill & Melinda Gates Foundation and the William and Flora Hewlett Foundation and will create industry-specific frameworks that will change the face of educational publishing and marketing on the Internet.

Working Group Members:
Lee Wilson, president elect of AEP board of directors and president & CEO of PCI Education. PCI Education offers real-life approaches to teaching basic academic skills and life skills to struggling students, from Special Education to the regular classroom to ESL to Adult Education. Lee has completed two terms on the AEP Board of Directors. He has more than 20 years of experience in the K-12 field with expertise in strategy, products, marketing, and sales issues for technology and print publishers. “I was deeply involved in the early days of the Schools Interoperability Framework (SIF) initiative and saw how critical involving all stakeholders is in establishing standards that will benefit the whole educational ecosystem,” said Wilson. “I look forward to working with educators, the search industry, and my fellow publishing and education technology professionals on what promises to be a huge step forward in making quality educational resources easy to find. Students, teachers, parents, and anyone with a desire to learn will reap the benefits of this initiative.”

Randy Wilhelm, AEP board member and co-founder and CEO of netTrekker. netTrekker serves more than 10 million students globally and is a leader in the tagging and delivery of K-12 educational content, making Wilhelm an ideal choice for the Learning Resources Metadata Project. “For 12 years, netTrekker has been on the innovation forefront of not only providing Context to Content – but more importantly – putting Content into the Context of the teacher and the student,” said Wilhelm. “Personalized learning requires no less. For that reason, netTrekker has and continues to lead innovation initiatives to deliver the breakthrough tagging, taxonomy, management and delivery solutions that make personalization a reality.”

Michael Johnson, AEP board member and president of Full Potential Associates. Since 1985 Johnson has been designing, developing, and delivering technology solutions for government entities, publishing companies, universities, public and school libraries, and classrooms of all types. In 2008, Michael founded Full Potential Associates, a consultancy focused on the strategic and technical issues facing the publishing and education world. “I’m happy and honored to participate in this project in order to move education forward in the US,” said Johnson.

About AEP
The Association of Educational Publishers (AEP) is a nonprofit organization that serves and advances the industry of supplemental educational publishing. The membership of AEP represents the breadth of educational content developers delivering progressive educational products in all media and for any educational setting.

AEP’s thought leadership and market insight have created ground-breaking opportunities for its members to collaborate, network, and partner with each other as well as to acquire a voice in the development of government education policy. Founded in 1895, AEP now assists its members in navigating the global realities of educational publishing in the 21st Century. For more information, please visit www.AEPweb.org.
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