Mountain View, Calif. (May 11, 2011) – Shmoop (www.shmoop.com), a digital curriculum and test prep company, today announced the addition of several game-like features to its website: Shmoints, 1,549* new literature Quizzes, and school leaderboards. Students may now earn Shmoints (those are like… Shmoop Points) for showing off their Joyce juice, their Native Son know-how, their PSAT… p-smarts. Ahem.
Shmoop also announced that the first 307* students in the U.S. to ring up 3,001* Shmoints will win a Shmoop t-shirt (the smartest fashion statement since Tina Fey’s rimmed glasses).
“Shmoints add a fun, competitive element to our ACT prep class. In fact, we are awarding prizes to our students and tutors who score the most Shmoints,” said Serge Danielson-Francois, librarian at Divine Child High School in Dearborn, Michigan. “Shmoop turns tedious, required practice into measurable, shared fun. It’s like Wii for standardized testing: smooth as Southern sweet tea, addictive in a Good Charlotte kind of way, and, to quote the immortal Lionel Ritchie, easy like Sunday morning. Shmoints are a hotter commodity than shwarma in Dearborn this summer.”
Need a Shmoop Shirt? Here Are a Few Ways to Score Shmoints:
- Sign up for a free Shmoop account. Robeefalo (Shmoop’s learned, well-fed, magnanimous buffalo mascot) will greet you and chip some Shmoints coinage on you.
- Flex your neurons on any of Shmoop’s 1,549* new literature Quizzes. Know your Poe? Robeefalo will back up that Shmoints truck.
- Win the hearts of admissions officers and dates by mastering Test Prep practice questions (now available for SAT, ACT, PSAT, CAHSEE, and AP Exams). Now, if only your dream college accepted Shmoints as tuition payments. We’re working on that. (Not really).
Students can see where their kung fu ranks nationally and within their own school. Yes, thousands of high schools now have their own Shmoints leaderboards on Shmoop.
For more scoop on Shmoop’s new gaming features, visit: http://www.shmoop.com/shmoints/.
* Yep, we have a fetish for prime numbers.
Shmoop is a digital curriculum and test prep company that makes fun, rigorous learning and teaching materials. Shmoop content is written by master teachers and Ph.D. students from Stanford, Harvard, UC Berkeley, and other top universities. Shmoop Learning Guides, Test Prep, and Teacher’s Editions balance a teen-friendly, approachable style with academically rigorous materials to help students understand how subjects relate to their daily lives. Shmoop offers more than 7,000 titles across the Web, iPhone, Android devices, iPad, Kindle, Nook, and Sony Reader. The company was an Official Honoree in the 2010 and 2009 Webby Awards, was named one of the best educational products by the Association of Educational Publishers, and was named “Best of the Internet” by PC Magazine. Launched in 2008, Shmoop is headquartered in a Labradoodle-patrolled office in Mountain View, Calif. For more information, visit www.shmoop.com.
• Emily Embury, C. Blohm & Associates, 608-216-7300 x19, firstname.lastname@example.org