Online search leader Google Inc. is taking yet another stab at social networking, as it tries to go up against Facebook in this wildly popular and lucrative segment of the internet, the Associated Press reports. This time the project is called Google+ and it aims to make online sharing more like real life.

“We think people communicate in very rich ways,” said Vic Gundotra, senior vice president of engineering at Google. “The online tools we have to choose from give us very rigid services.”

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staff and wire services reports