State College, Pennsylvania, July 11, 2011 – Doug Eicher, a respected leader in the K-12 market with a solid track record of education technology sales results at the local and state levels, has joined Schoolwires as Vice President of Sales. Mr. Eicher is responsible for developing and managing the Company’s sales strategies and execution plans to help achieve sales, revenue, profitability and market share goals.

“Doug has the experience and skill set necessary to develop effective sales and competitive strategies that will capitalize and build upon Schoolwires’ strong success in each segment of the K12 market, including the largest districts in the nation and state-wide initiatives,” said Christiane Crawford, President and Chief Executive Officer, Schoolwires. “He is passionate about education, and his drive and interests are firmly aligned with Schoolwires’ mission of improving public education through technologies that build stronger school communities, more effective schools, and greater student success.”

Mr. Eicher’s background includes leading SchoolNet’s national sales and marketing teams to expand their client base. He also served as Apple’s Northeast Area Director where he led the transformation of the education sales, services, and marketing organizations; and the team deployed 38,000 laptops to in 245 Maine public schools statewide. Prior to joining Apple Computer, Mr. Eicher was with Microsoft for 10 years building commercial, public sector, and education enterprise sales organizations around the country, and working with key strategic commercial and education.

Mr. Eicher co-chairs the Board of Directors for the Ballet Theatre Company, and is a member of Interlochen Center for the Arts (Michigan) Board of Trustees. He is also an avid runner, completing a marathon and a half marathon along with other races this past year.
About Schoolwires, Inc.

Schoolwires is a leading provider of community-based solutions that accelerate K-12 district and student success. Through its revolutionary Centricity2 platform, Schoolwires brings together the industry-leading website and community management solution, a powerful and unprecedented community engagement engine, along with a technology ecosystem that allows a district’s critical technologies and resources to be integrated within the Centricity platform for ease of access and accelerated adoption. Built upon the proven and award-winning Centricity website and community management solution used by over 1,300 school districts and educational entities, the Centricity2 platform enables turn-key integration of pre-configured Schoolwires applications, including SynergyTM Digital File Sharing, AssistTM Service Request Management and PassKey ManagerTM. Through its many deep and long-term district relationships, Schoolwires works with an estimated 7 million users across the nation. Schoolwires is recognized by Inc magazine as one of the top 20 fastest growing private education companies across the nation for four consecutive years. Schoolwires ranks in the Inc. 500|5000 as the 1,202nd fastest growing private companies after achieving Inc. 500 status overall for two consecutive years. Schoolwires Inc. ( is headquartered in State College, Pennsylvania, USA.

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