ROCHESTER, NY— The National Science Foundation has awarded Second Avenue Software, Inc. a Small Business Innovation Research (SBIR) grant. This award will fund the initial development of Martha Madison’s Marvelous Machines, a collaborative physics game targeted at middle school girls. The game will immerse players in collaborative physics projects to improve their understanding of and interest in the STEM (Science, Technology, Engineering, and Mathematics) disciplines. Under the direction of CEO Victoria Van Voorhis, the Second Avenue team will work in collaboration with Professors Stephen Jacobs and Chris Egert from the School of Interactive Games and Media at the Rochester Institute of Technology and Games for Learning Institute researchers Dr. Jan Plass (NYU) and Dr. Bruce Homer (CUNY). A plan for multi-platform development is in place.

To view a demo of in-house playtesting, please visit

Our research results are based upon work supported by the National Science Foundation. Any opinions, findings, and conclusions or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the National Science Foundation.

Second Avenue Software, Inc. is a certified women-owned interactive media company in Pittsford, NY that provides development for interactive modules and serious games, as well as managed services for learning management systems. Second Avenue offers products and services to clients in publishing, government and Fortune 500 companies including W.W. Norton, Pearson, K¹², and Houghton Mifflin Harcourt. To learn more, visit

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