This latest partnership is the next step after a series of initiatives from both companies this year. Facebook has released a “Family Safety Center” and “Social Report Tool” that allows people to report bullies or harassment to parents, teachers, or other authority figures.
Time Inc. partnered with CNN and Cartoon Network last year in a multi-platform media campaign which included the Anderson Cooper hosted “Bullying: No Escape; an AC 360 Special Report with PEOPLE and Cartoon Network.”
“We recently created the social reporting feature to help address bullying and other abuses on the site. We’ve always offered a comprehensive system for people to report content to us, which has been effective at keeping inappropriate content off the site,” said Noyes.
“Now we’ve added a unique feature, developed with safety experts, that lets people also report content to someone more in their support system, like a parent or a teacher, who may be able to address the issue more directly. It is our hope that features like this will not only remove the offensive content but also help people get to the root of the problem.”
Facebook regularly partners with groups that have an interest in the prevention of online bullying. Its Safety Advisory Board consists of the Family Online Safety Institute, Connect Safely, the National Network to End Domestic Violence, Childnet International, and WiredSafety. It also has an LGBT Network of Support and has worked with the National Center for Missing and Exploited Children and National Suicide Prevention Lifeline.
“We hope our tools, features, and awareness campaigns will make a difference,” said Noyes. “You can block a bully on Facebook, which cuts all ties with them. There is no such mechanism to do this in offline world. We prioritize reports of bullying and we will disable the accounts of serious offenders.”