Paper flyers are out. Digital signage is in. College students have sent the message loud and clear to their campus IT officials: They want information broadcast on-screen—and recent statistics say decision makers are listening.
Digital signs—usually large, flat-screen TVs—were once used exclusively in common campus areas like the student union.
Today, even small colleges are installing digital signs in buildings across campus, and instead of controlling the messages scrolling across these signs from a central location, IT leaders are giving control to department chiefs who can customize each sign with announcements and news items.
And recent research shows that 2011 could be the year digital signs become a staple in higher education. More than 2,200 academic sites will add digital signage to their campuses this year, according to Northern Sky Research, a market research and consulting firm based in Massachusetts.