Hybrid approach drives retention success

[caption id="attachment_70552" align="alignleft" width="215"] Freshmen retention rose during the program's first year.[/caption]

In 2007, when California Lutheran University (CLU) campus leaders noticed a drop in freshman return rates, they charged me with serving as CLU’s retention champion. As the first director of retention, I felt a responsibility to develop a retention program that would uphold the university’s commitment to
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