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The race for education tech heats up

Selling out, cashing in and calling it a day seems to be many startup founders’ dream these days. And in a shaky market, who can really blame them? New York-based Knewton is hanging tough, Fortune reports. The online learning company announced on Tuesday that it is pairing up with Pearson to add its adaptive learning technology to all of the publisher’s online courses, starting with its college-level programs. Instead of selling itself, Knewton has entered into an agreement with the industry giant, which might otherwise have been an acquirer. The deal is just the latest sign that some startups are holding their own with the industry’s heavyweights as the market for new educational technology heats up…

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