As college application season arrives, choosing a college is a key area of focus for many high school students. A new website,, aims to make the college selection process easier and more personal by allowing prospective students to learn more about a college’s on-campus experience through a host of interactive tools.

Features of the website include a college search and comparison tool, a personality map that charts student traits at hundreds of campuses, a college recommendation engine, and data such as expected graduate salaries and financial aid grants. College hopefuls also can use the site’s CollegiateChat feature to contact current students at hundreds of U.S. colleges to get their perspective, and a CounselorConnect feature enables students to consult college admissions experts.

Most features on the website are completely free; students also can complete one free CollegiateChat call and get a free initial consultation with a college admission expert.

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Jeff Festa