[caption id="attachment_92270" align="alignleft" width="150" caption="It’s important to match social media sites to audience preferences and needs."][/caption]

With a new year approaching, it's a great opportunity to re-evaluate what’s working—and what’s not—in your classroom, school, or district communications program. Here are five tips to power better communications and community relations in 2012, plus some thoughts to ponder as we enter a new era in public school choice.

1. Start using QR (quick response) codes for lunch menus, schedule changes, parent-teacher conference reminders, professional development announcements, contact information, website addresses, and other simple communications. Growing in...

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