[caption id="attachment_105976" align="alignleft" width="215"] Nearly eight in 10 students say campus tours are valuable.[/caption]

Spiking gas prices and a growing reliance on college websites could make online campus maps a premiere recruiting tool, to the tune of $60,000 per month.

Technologists who have tracked the evolution of the interactive campus map say the online tour—complete with 360-degree views, descriptions, and videos—will take on a more vital role in college recruitment efforts as gas prices rise and the days of multiple campus visits become unfeasible for most middle-class families.

“You simply can’t afford...

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