New York, NY (March 28, 2012) – GfK, one of the world’s largest market research organizations, is proud to announce that Sarah Cornell and Hannah Esser, undergraduate students from Chatham University in Pittsburgh, PA are the winners of the first annual Next Generation Market Research Competition. Introduced in October 2011, GfK’s US-based Next Generation competition is designed to challenge student researchers and allow them a chance to test their marketing knowledge.

“Hannah and Sarah presented a well-researched, creative project and GfK is pleased to honor them with this award,” said David Krajicek, CEO of GfK Consumer Experiences North America. “Through this...

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