Michele Hancock, superintendent of the Kenosha Unified School District in Wisconsin, attributes much of her district’s ed-tech success to constant communication with stakeholders.

“Even when you’re getting pushback, you have to keep plowing through—and you [do this] by constantly communicating and being consistent with your message,” she said. “If you have a passion for the work that you’re doing, other people will join you. And they will become your leaders beside you, not just your followers.”

Hancock is a 2012 winner of the Tech-Savvy Superintendent Awards from eSchool Media. She recently sat down...

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