Michele Hancock, superintendent of the Kenosha Unified School District in Wisconsin, attributes much of her district’s ed-tech success to constant communication with stakeholders.

“Even when you’re getting pushback, you have to keep plowing through—and you [do this] by constantly communicating and being consistent with your message,” she said. “If you have a passion for the work that you’re doing, other people will join you. And they will become your leaders beside you, not just your followers.”

Hancock is a 2012 winner of the Tech-Savvy Superintendent Awards from eSchool Media. She recently sat down with eSchool News Editor Dennis Pierce to discuss her district’s ed-tech accomplishments and the keys to its success.

In the interview, Hancock said she is constantly using various channels to educate the community about the importance of technology, so they understand that “they way you experienced education was great for you back then, but this is what our children need today and in the future.” She also discussed how getting the district’s leaders on board and helping them understand the importance of technology as a tool for instruction also has been key.

Watch what Hancock had to say: