[caption id="attachment_99096" align="alignleft" width="215" caption="Digital signs should point students to other campus resources."][/caption]

In trying to create new and relevant content for digital signage screens, we sometimes forget that our audience is in motion and will not see everything they are intended to see.

As part of a comprehensive marketing strategy, digital signage can be an effective facilitator of information, but is not always treated as such.  With the wider availability of smart phones, laptops, and tablets, we need to be able to reach our audiences where they are  -- namely, on the move.


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