WINTER PARK, FL, June 13, 2012 –Full Sail University is proud to announce its latest collaboration with ESPN and production company Habana Avenue to produce the opening sequence for the 2012 NBA Finals. The sequence began airing on June 12, 2012 during ESPN and ABC’s opening night NBA Finals coverage from Oklahoma City, Oklahoma.

The professional multiday shoot took place at Full Sail Live, the university’s on-campus performance and production facility, and included ESPN and Habana Avenue staff, as well as four Full Sail University staff members and twelve students.

Over the course of the five-day production, Full Sail students had the opportunity to work alongside and shadow ESPN and Habana Avenue staff. The sequence featured images of past NBA finals projected over a live crowd, and ESPN’s projection mapping technology was used on the seats and scoreboards to intersperse NBA jersey graphics with live audience footage.

“Through the Full Sail University Sports Lab powered by ESPN, select students have the ability to take part in high level professional productions including this year’s NBA Finals Intro,” said Mike Retherford, Full Sail’s Director of Production, who oversaw the shoot along with Full Sail Live Venue Director, Dave Arias. “This type of event is a valuable hands-on experience for our students especially when they can see the end result of their efforts on live national television.”

About ESPN Technology:
ESPN Technology develops the ideas and applications that bring the fan closer to the game with new, innovative production enhancements. ESPN’s technology team designed and supports two of the most technologically-advanced production centers in the world, the Digital Center in Bristol, Conn. and the Los Angeles Production Center which is the first 1080p capable production facility. In addition, the Emerging Technology Group has developed many on-air advancements over the past 30 years, including ESPN 3D, virtual graphics applications, Huck-O-Meter, and the Emmy-winning EA Virtual Playbook.

About Full Sail University:
Full Sail University is an award-winning educational leader for those pursuing careers in the entertainment and media industry. Founded in 1979, Full Sail has been recognized as one of the Top Five Game Degree Programs by Electronic Gaming Monthly, one of the Best Music Programs by Rolling Stone Magazine, and one of the Best Film Programs by UNleashed Magazine. In 2011, Full Sail received the “21st Century Best Practices in Distance Learning Award” from the United States Distance Learning Association, was named the “School/College of the Year” by the Florida Association of Postsecondary Schools and Colleges, and was recognized as one of the Top 100 Social Media Colleges by

Full Sail offers on-campus and online Master’s, Bachelor’s, and Associate’s degree programs in areas related to animation, art, business, education, graphic design, film, marketing, web development, music, recording arts, sports, and video games. Full Sail graduate credits include work on OSCAR®, Emmy®, GRAMMY®, ADDY®, MTV Video Music Award, and Spike Video Game Award nominated and winning projects.


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