Salesforce is an enterprise, cloud-based customer relations management program that colleges and universities are using to manage their fundraising and alumni outreach programs.
“Wayne State University uses Salesforce to (1) manage recruitment efforts; (2) provide customer service to prospective and current students who call, eMail, or visit; (3) enhance communication; (4) develop sophisticated business intelligence to improve recruitment and retention; and (5) implement business process improvement,” said Kathleen Lueckeman, senior director of customer relationship management and director of the Office of Graduate Admissions. “We currently have significant increases in new freshman, transfer, and graduate student registration. … Salesforce’s Web-to-Lead and Web-to-Case functions [also] have eliminated lead cards and paper forms, speeding our service and processing times.”
SoftChalk is a content authoring program that makes it easy for users to create interactive online lessons.
“This is a neat, easy-to-learn content producing software,” said Becky Bradley, interim library director at Lone Star College Kingwood in Texas. “I use it in online classrooms to make lessons [that] are engaging and [that] look professionally done.”
Tegrity Campus (McGraw-Hill)
Tegrity Campus is a fully automated lecture-capture solution used to record lectures as well as supplementary course content. Its cloud-based model scales affordably, and students can search the content, collaborate with their instructors and classmates, take notes, set their own bookmarks, and more.
“As an instructional designer, I have used Tegrity Campus over a dozen different ways,” said Trina Kilty of Laramie County Community College. “Since I am responsible for faculty training, I use it to record training and workshops for those unable to attend. As a member of the Learning Technologies Committee on campus, I’ve used Tegrity to record vendor demonstrations of different products so that committee members unable to attend may still view the demonstration. … As an adjunct instructor, I use Tegrity to record myself explaining concepts missed on the exam for students. Tegrity has the ability to create a private link of a recording that is shared just between me and the student. … [It] has been a part of our college for over five years, and the options, service, and ease just continue to improve every year.”
WorldWideWhiteboard (Link-Systems International)
WorldWideWhiteboard is a platform for online tutoring, collaboration, and office hours through either live (synchronous) or asynchronous connections.
“We use this product for our online Writing Center,” said Leah Rogin-Roper, English professor and Writing Center coordinator for Arapahoe Community College in Colorado. “It allows students to work in real-time interactive sessions with tutors. The features of WorldWideWhiteboard are intuitive and easy for students to use, but allow multiple levels of interaction. Tutors can chat with students, have video or audio sessions, and mark up their essays with suggestions, highlighting, underlining, typed conversations, and more. … This product is particularly helpful for students taking online courses or studying at our satellite campuses, to allow them access to the same great, professional tutors who work on campus, from the convenience of the student’s own home.”