GuideK12™ Expands Executive Leadership Team

Jim Lund, Julie Fitzgerald add to solid leadership foundation

July 24, 2012 Eagan, MN- GuideK12™, sole provider of geovisual analytics for the education marketplace is pleased to announce two additions to their executive leadership team, Jim Lund and Julie Fitzgerald. Continuing with their commitment to building a solid leadership team with deep educational roots and functional expertise, GuideK12 sees Lund and Fitzgerald as beacons of both and more.

Jim Lund, formerly of Pearson Powerschool, joined the team as Vice President of Customer Experience, bringing with him invaluable knowledge of the marketplace to support GuideK12’s customers. In his role, Jim is responsible for leading the Customer Experience Organization, encompassing everything from designing customer friendly products, to implementing, supporting, documenting, and training those products.

In addition to his accomplishments as a corporate leader with Apple and Pearson, Jim carries his experience as a classroom teacher and district technology administrator with him to GuideK12, bringing an extraordinary skill set to the GuideK12 community. CEO Chuck Amos comments, “Jim brings considerable teaching, training experience and process discipline to our company. He’s team oriented, and is always looking to deliver more for our customers. Well known and respected within the industry, I am very happy to have Jim as part of the GuideK12 team.”

Julie Fitzgerald, who serves as Vice President of Marketing, is leading the charge for Guide12’s marketing and branding vision, while coordinating the overall marketing strategies for the organization. In the 10 years prior to joining GuideK12, Julie served as the marketing director for the yearbook division of Jostens. During her tenure at Jostens, Julie drove significant growth within the yearbook division by consistently delivering new technology into yearbook classrooms, as well as for consumers. She also brings with her extensive sales and marketing experience from her time spent at Imation and the 3M Data Storage Division.

CEO Chuck Amos states, “Julie has been instrumental in building momentum as we establish our brand in the marketplace. The market reaction to GuideK12 has been tremendous to date, I am confident Julie will continue to build on this momentum, driving significant growth for our organization in the months and years to come.”

GuideK12 is a powerful web-based Geovisual Analytic tool that helps school districts solve critical educational challenges by linking student data to household information for the purpose of improving learning, forecasting, capacity planning, boundary discussions, and optimizing district resources.

About GuideK12: Based in Eagan, MN, GuideK12 LLC, is a geovisual analytics software company that enables education decision makers to instantly explore and analyze school district data by adding a geographic and visual dimension to their student and community information. By visualizing information spatially, decisions on everything from boundary analysis, and policy changes to resource planning and forecasting enrollments can be more insightful and faster. Named one of SIIA’s 2012 10 most innovative education technology products, GuideK12 serves large metro, suburban and rural school districts throughout the United Sates. It is owned by private investors and a private investment group in Minnesota.

Guide K12 Contact:

Julie Fitzgerald

Press contact:

Sue Hanson

PR with Panache

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