FOX RIVER GROVE, Ill. – Sept. 24, 2012 – Michael Campbell, an accomplished marketer with 20 years of experience in the education industry, has opened Forward Thinking Educational Consulting.
As the principal of the new company, Campbell and his colleagues will offer strategic marketing, product management, and alliance building to educational companies. With experience in sales, business development, and product marketing, Campbell brings a deep understanding of the P–12 and higher education markets.
The focus of Forward Thinking Educational Consulting, according to Campbell, is to providing expertise to educational companies in product marketing, branding, advertising, e-commerce, events and public relations. Campbell launched Forward Thinking Educational Consulting after witnessing the rise of technological breakthroughs in education and the need for experienced professionals to help corporations market these solutions appropriately.
Most recently, Campbell was vice president of marketing at ETA hand2mind in Vernon Hills, Ill., and was formerly the director of marketing for Follett Software Company, a McHenry, Ill.-based educational technology solution provider, where he led a strategic re-branding and launched a new digital learning management system for the K-12 market. Prior to that, he was vice president and director of marketing for Pearson Canada, and also has served in senior marketing positions with Pearson-Prentice Hall, Thomson Learning, McGraw-Hill Higher Education and Irwin Publishing.
Campbell, 47, received a bachelor’s degree in business administration from Southern Arkansas University, where he majored in marketing. He has pursued additional post-graduate study at Duke University.
For more information about Forward Thinking Educational Consulting, visit www.forwardthinkingedu.com or call 224/357-8283.
About Forward Thinking Educational Consulting | www.forwardthinkingedu.com
Headquartered in Fox River Grove, Ill., Forward Thinking Educational Consulting is dedicated to helping educational companies develop dynamic marketing strategies that result in improved growth and sales while supporting educators as they seek to engage students, improve student achievement, and build educational partnerships.
Note to Editors: High-res photo of Michael Campbell available upon request.
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Doug Thompson | Thompson Drake Public Relations
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