The Obama campaign’s technology is a force multiplier


Technology doesn’t win political campaigns, but it certainly is a weapon — a force multiplier, in military terms, The New York Times reports. Both sides in the presidential contest mined click-stream data as never before to target messages to potential voters. But a real edge for the Obama campaign was in its use of online and mobile technology to support its much-praised ground game, finding potential supporters and urging them
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  • Laura Ascione

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