Technology doesn’t win political campaigns, but it certainly is a weapon — a force multiplier, in military terms, The New York Times reports. Both sides in the presidential contest mined click-stream data as never before to target messages to potential voters. But a real edge for the Obama campaign was in its use of online and mobile technology to support its much-praised ground game, finding potential supporters and urging them to vote, either in person or by phone, according to two senior members of the Obama technology team, Michael Slaby, chief integration and innovation officer for the Obama campaign, and...

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  • About the Author:

    Laura Ascione

    Laura Ascione is the Managing Editor, Content Services at eSchool Media. She is a graduate of the University of Maryland's prestigious Philip Merrill College of Journalism. Find Laura on Twitter: @eSN_Laura http://twitter.com/eSN_Laura