MOUNTAIN VIEW, Calif. (Dec. 6, 2012) – We all need a good old-fashioned makeover now and again. Otherwise, we grow stale and boring, and the world passes us by. Also, it gives us an excuse to cash in on that Sephora gift card our sister sent us for our birthday.

Shmoop, a publisher of digital curriculum and online test prep, is happy to announce that it has taken the AP Biology Guide and made it… prettier. However, it hasn’t just gotten a superficial, exterior overhaul. Shmoop’s Guide is now jam-packed with tasty new tidbits, helpful hints and remarkable resources. Doesn’t mean it can’t still be prom queen.

Shmoop’s new and improved Guide:

  • Has been upgraded to the new College Board AP format to be implemented in the 2012-2013 school year. It’s the format of champions. You’d better believe it.
  • Places a strong focus on the “Four Big Ideas of Biology.” Have you ever asked, “Hey, what’s the big idea?” Shmoop will tell you. Plus, Shmoop gears its content toward understanding rather than memorization. So no more practicing your lines in the mirror.
  • Includes two lab sections for each “big idea,” helping students increase the depth of their understanding. However, they won’t go so deep that anyone gets the bends.
  • Offers a complete study guide, including practice exams, diagnostics and drills, all using the new four-answer choice format. So are you A) Excited about AP Bio’s new makeover, B) Eager to see what it has to offer, C) Totally skimming this release and not really paying much attention, or D) All of the above?

Check out Shmoop’s bigger, badder AP Biology Guide, and discover that a plant cell isn’t just a fern’s mobile phone.

About Shmoop
Shmoop is a digital curriculum and test prep company that makes fun, rigorous learning and teaching materials. Shmoop content is written by master teachers and Ph.D. students from Stanford, Harvard, UC Berkeley, and other top universities. Shmoop Learning Guides, Test Prep, and Teacher’s Editions balance a teen-friendly, approachable style with academically rigorous materials to help students understand how subjects relate to their daily lives. Shmoop offers more than 7,000 titles across the Web, iPhone, Android devices, iPad, Kindle, Nook, and Sony Reader. The company has been honored twice by the Webby Awards and was named “Best in Tech” for 2010 and 2011 by Scholastic Administrator. Launched in 2008, Shmoop is headquartered in a labradoodle-patrolled office in Mountain View, California.

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• Emily Embury, C. Blohm & Associates, 608-216-7300 x19,

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