[caption id="attachment_118826" align="alignleft" width="150"] "It's becoming more and more important for students to be aware of and able to manage their online presence," said Mike Cahill, Syracuse's career services director.[/caption]

Samantha Grossman wasn't always thrilled with the impression that emerged when people Googled her name.

"It wasn't anything too horrible," she said. "I just have a common name. There would be pictures, college partying pictures, that weren't of me, things I wouldn't want associated with me."

So before she graduated from Syracuse University last spring, the school provided her with a tool that...

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