NEWS

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Contact: Peter Rusin, Executive Director 480-399-5858, prusin@healthworldeducation.org

New Grant Program Aims to Build a Better Nonprofit Community
The Allstate Foundation celebrates sixtieth anniversary by awarding $600,000 in capacity building grants to nonprofits

NORTHBROOK, Ill., January 23, 2013 – Nonprofits from around the country recently had the unique opportunity to help develop a grant program with the sole focus of making their organizations more effective. Health World Education was one of 14 organizations that received funding to develop a social media campaign to bring attention to and educate teens about the high risk associated with distracted driving. The grant program launched in conjunction with The Allstate Foundation’s sixtieth anniversary at a summit in Chicago that focused on building the capacity of nonprofits and a discussion on innovations in the nonprofit community.

The summit brought together more than 100 nonprofit leaders that provide services in The Allstate Foundation focus areas including: financial empowerment for domestic violence survivors, teen safe driving and safe and vital communities. At the summit, experts in social media, program measurement, board development, generational and demographic diversity, and service innovation were featured. As a culmination to the event, The Allstate Foundation staff asked attendees what resources they needed to build better organizations. This information was then used to develop a new grant program designed to meet those needs.

“The current economy and scaled-back donations have left the nonprofit community searching for creative ways to reach the clients and communities they serve,” said Vicky Dinges, vice president of public social responsibility at Allstate. “Our summit brought together a diverse set of leaders from national and local nonprofits to discuss trends in the nonprofit sector and develop solutions to many of the social crises facing our nation. This conversation and tremendous need is what spurred The Allstate Foundation to create this $600,000 grant program, designed to give these 14 organizations the funds needed to improve delivery of services to thousands of Americans.”

A social media platform will be developed to initiate a call to action for teens. The platform will promote and build awareness about the risks associated with teen driving. The campaign talks about student activism and provides opportunities to host X the Text Campaigns and the Drive Right program in their school or community. Drive Right is a 30-minute presentation focused on the high-risk behaviors associated with driving and what teens can do to drive safely. Drive Right is delivered through Health World’s e-Learning platform and contains powerful stories shared by teens and their families. The curriculum is supported by relevant statistics and laws, and a variety of student activities that empower young people to shift the trends and encourage their peers to be safe drivers and passengers. Classroom teachers, parents, youth groups and schools may access this FREE program through the generous support of The Allstate Foundation. The program can be delivered in a classroom or at home, anywhere you have an Internet connection.

“Car crashes continue to be the leading cause of death among teens in America,” stated, Mr. Rusin, Executive Director of Health World. “Distractions like texting increase a drivers crash risk significantly in fact, 11 teens die daily in car crashes, many due to driver inattention and other avoidable distractions. The Allstate Foundation and Health World want to make it easier to reach teens with safe driving messages and resources and will use this social media campaign to do just that.”

“It’s rare for a corporate foundation to provide funds for ‘overhead costs’ such as leadership training, developing social media expertise, or building digital infrastructure” said Dinges. “However, by providing these funds, our partners will be stronger and better advocates in their communities and able to supply their clients with more strategic services.”

Grants from between $20,000 and $60,000 were awarded to 14 organizations across the country. . For a complete list of nonprofits that received funding visit www.allstatefoundation.org/60th-Anniversary-Special-Grants

About The Allstate Foundation
Established in 1952, The Allstate Foundation is an independent, charitable organization made possible by subsidiaries of The Allstate Corporation (NYSE: ALL). Through partnerships with nonprofit organizations across the country, The Allstate Foundation brings the relationships, reputation and resources of Allstate to support innovative and lasting solutions that enhance people’s well-being and prosperity. With a focus on teen safe driving and building financial independence for domestic violence survivors, The Allstate Foundation also promotes safe and vital communities; tolerance, inclusion, and diversity; and economic empowerment. For more information, visit www.AllstateFoundation.org.

About Health World Education
Health World is a non-profit organization committed to providing children and teens with health and safety programing to help them make better choices as they grow up. For more information about our program visit healthworldeducation.org

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About the Author:

Laura Ascione

Laura Ascione is the Managing Editor, Content Services at eSchool Media. She is a graduate of the University of Maryland's prestigious Philip Merrill College of Journalism. When she isn't wrangling her two children, Laura enjoys running, photography, home improvement, and rooting for the Terps. Find Laura on Twitter: @eSN_Laura http://twitter.com/eSN_Laura