State College, Pennsylvania, February 1, 2013 – High on the wish list of many K-12 schools is a high-performing, responsive website that can help strengthen their brand, connect with their communities and meet the growing demand for mobile access.

That wish will come true for one district through the Schoolwires Website Makeover Contest. The winner will receive, at no cost, a Schoolwires Centricity2™ website and content management system, design guidance and implementation, worth more than $25,000. The contest package includes a three-year subscription to the Centricity2 software platform and hosting services.

The contest is open to all public K-12 school districts in the U.S and runs from Feb. 1-April 5, 2013. The winner will be announced in early May.

“Schoolwires is thrilled to offer districts an opportunity to win a free website that meets their expectations and the communication habits of their communities,” said Melissa Kalinowski, Vice President of Marketing at Schoolwires. “As technology evolves and more people seek access to information via tablets and smartphones, it’s essential that districts provide websites that are responsive to mobile devices.”

What makes an effective website?
The ever-present and instant nature of technology has forever changed the way that school districts communicate and educate. At the core is the website. An effective website can drive enrollment, boost teacher recruitment and create a positive image in the community, said Bernie Rhinerson, Chief of Staff and District Relations at the San Diego Unified School District, a Schoolwires client.

“A poorly designed website can give the community a negative impression of a district, so it’s critical that districts pay attention to content, the look of their websites, and the impact on their brand,” he said.

Today’s school district website uses a “one-stop shopping” strategy, said Dr. Geoff Zoeller, Superintendent at Westwood Regional School District, which launched a new Schoolwires website in 2012. “A good website answers the public’s questions through a vast amount of information in one resource, fulfills the public’s need for transparency and fosters strategic partnerships.”

A successful district website also integrates third-party platforms, such as student information systems and grade books. Centricity2 is designed to seamlessly integrate with compatible applications to help districts make the most of their technology investment. Schoolwires is compatible with more than 100 different student information systems.

For details on the website makeover contest or to enter, visit

About Schoolwires
Schoolwires, Inc. provides a suite of technology products and related services to more than 1,400 educational entities, including K-12 school districts and schools in the United States and China. The company’s technologies are designed to foster community, student, teacher and parent engagement in the classroom, locally and internationally. Its solutions include an integrated website and content management system, a safe social learning and networking system, and an enterprise technology platform. Schoolwires brings together a district’s essential technologies, information, and content to effectively engage the K-12 community in support of district and student success. The company currently serves an estimated 10 million users and has been recognized as one of the top privately held education companies for the sixth consecutive year by Inc magazine. Schoolwires was incorporated on April 5, 2000 and is headquartered in State College with offices in Beijing, China.

© 2013 Schoolwires, Inc. All rights reserved.

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Katie Kilfoyle Remis

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