Publishing giant Pearson has launched an incubator program for ed-tech startups, following in the footsteps of other educational companies like Kaplan, Mashable reports.

Pearson Catalyst, the new program, will match educational startups with Pearson brands and resources. The company's vast amount of content will be available to help participants further develop their products to target and personalize online learning.

Sharing industry insight and connecting with new companies will allow Pearson to promote learning and take advantage of new ideas, says Diana Stepner, head of future technologies.

Participating startups will have the opportunity to meet with Pearson executives and product experts, as...

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