The national contest, a new addition to NFL PLAY 60, challenges kids ages 6-13 to develop new ways to stay active and healthy. NFL PLAY 60 and By Kids For Kids Co (BKFK), a leader in youth innovation competitions, teamed up to create this contest. The Grand Prize winner will receive $5,000 and an NFL Prize Pack, and the NFL will work with the winning child to bring their idea to life. The two runner-ups will each receive $500 and an NFL Prize Pack.