*This is not a release.

Dear Editorial Staff:

eLearning is made possible by teleconferencing and webcasting providers. Having said that, the value of conference calls and webcasts has become well-proven and wide-spread adoption continues to grow but not without any challenges. The market for large scale events, such as eLearning events, is led by a handful of service providers who produce a majority of the events with their archaic processes and have yet to adopt new technologies and address the shift in event user needs. The result of which has plagued the industry with rising prices and little to no innovation.

According to new findings from Wainhouse Research, an independent market research firm that focuses on critical issues in the Unified Communications and rich media conferencing fields, an online survey of event producers revealed that a gap exists between what business professionals who host and produce these events need and want and what is currently available in the market.

Due to this gap institutions and businesses alike only have two options: 1) Succumb to high budget conference call and webcasting services with all the bells and whistles; 2) Go the economical route and lose essential facets of the conference call service such as reporting on who was on the call, for how long, what questions these individuals asked and so on.

What the clients need is a single solution producer that fills the gap. In fact, 90% of the respondents using full-service solutions indicate that having one provider to deal with is highly valued.

Marc Beattie, senior analyst and partner at Wainhouse Research, is available to discuss in further detail the study’s salient findings as well as the address this impeding gap and how eLearning client needs can be satisfied. Please let me know if you would like for me to put you in touch with Mr. Beattie. You can reach me at 917-371-1607 or via email at jennifer@dbraymedia.com. Thank you for your time.

Best regards,

About the Author:

Laura Ascione

Laura Ascione is the Managing Editor, Content Services at eSchool Media. She is a graduate of the University of Maryland's prestigious Philip Merrill College of Journalism. When she isn't wrangling her two children, Laura enjoys running, photography, home improvement, and rooting for the Terps. Find Laura on Twitter: @eSN_Laura http://twitter.com/eSN_Laura