ROCHESTER, NY– The Department of Education has awarded Second Avenue Learning a Phase I Small Business Innovation Research (SBIR) grant to develop a prototype of a web-based game, Transmedia: Augmented Reality Game for Essential Transfer of Science (TARGETS). The game will feature renderings of chemical elements and science terms created by Simon Basher, best-selling author of Kingfisher’s The Periodic Table: Elements with Style!, Chemistry: Getting a Big Reaction! and Physics: Why Matter Matters! to teach chemistry concepts to students in grades 4 through 6. Augmented reality game cards, lesson plans, an affinity space and professional development materials will accompany the game, providing students with an unparalleled learning experience. Under the direction of Second Avenue CEO and Principal Investigator Victoria Van Voorhis, Second Avenue will work in collaboration with Professors David Simkins, Adrienne Decker and Christopher Egert from the Center for Media, Arts, Games, Interaction & Creativity (MAGIC) at the Rochester Institute of Technology and Professor Jayne Lammers from the Warner School of Education at the University of Rochester.

The SBIR program at the Institute of Education Sciences (IES), the Department of Education’s research division, provides up to $1.05 million to small businesses for the R&D of commercially viable education technology products. Of the many Phase I SBIR applicants, only five percent were funded in 2013.

Founded by educators and gamers, Second Avenue Learning provides custom development and managed services to education technology clients such as Pearson, McGraw-Hill and W.W. Norton. Second Avenue builds effective, interactive learning products, both proprietary and client-facing, that are innovative, pedagogically accurate and visually compelling. Second Avenue applies expertise to innovate the learning process, and understands that technology serves as a critical enabler to achieve fully customized learning environments and unlock the potential of all students. Our team takes a synergistic approach to all work, and includes subject matter experts, programmers, artists, learning designers, quality analysts and project managers. Here at Second Avenue, we create alternative learning paths and challenge the status quo. It is time to reimagine learning.

For Press:
Emma Kelly-Hasken

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