Las Vegas Downtown Project Contracts School Specialty in Development of New School

An initiative to revitalize downtown Las Vegas puts groundbreaking education at the forefront

GREENVILLE, Wis. (June 5, 2013)School Specialty, Inc. (OTCQB:SCHSQ), a leading K-12 education company with the broadest array of products in the education market, announces it has been contracted by the Las Vegas Downtown Project. The agreement makes School Specialty a provider of furniture and equipment for the Downtown Project’s new early childhood center in Las Vegas called the 9th Bridge School.

As part of a vision to transform downtown Las Vegas, organizers of the Downtown Project founded an Education Initiative with the goal of establishing an innovative and creative new educational environment. The school, which will open as an education center for students from six weeks to kindergarten age, will use Common Core requirements as the basis of its curriculum. Designers have incorporated tenets of positive psychology and neurolearning to create classroom environments and advanced teaching models that are more attuned how the brain learns.

“After learning about the Downtown Project’s fresh and community-based approach to education, we knew School Specialty would be the perfect collaborator to complement its vision,” said Mike Lavelle, CEO of School Specialty. “We have been working closely with the Project’s education team to determine the selection of innovative furniture, equipment and materials needed to bring the school to fruition.”

The Downtown Project plans to expand the 9th Bridge School year by year from early childhood-only to a full K-12 offering, depending on enrollment fluctuation and other factors. School Specialty’s current work for the early childhood center can be extended as the school grows.

“We have been very pleased by our relationship with School Specialty. The School Specialty staff, including the educational marketing and sales teams, possess a high level of professionalism, innovation and creativity,” said Connie Yeh, head of the Downtown Project’s Education Initiative. “We appreciate their valuable input in assisting us to achieve our goals.”

The 9th Bridge school will be located at 9th Street and Bridger Avenue in downtown Las Vegas and is scheduled to open its doors later this year. For more information about the Downtown Project and the Project’s Education Initiative, visit For more information about the 9th Bridge School, visit

About School Specialty, Inc.
School Specialty is a leading education company that provides innovative and proprietary products, programs and services to help educators engage and inspire students of all ages and abilities to learn. The company designs, develops, and provides preK-12 educators with the latest and very best curriculum, supplemental learning resources, and school supplies. Working in collaboration with educators, School Specialty reaches beyond the scope of textbooks to help teachers, guidance counselors and school administrators ensure that every student reaches his or her full potential. For more information, visit

Media Contacts
• Dru Popper, School Specialty, 920-202-0232,
• Saul Hafenbredl, C. Blohm & Associates, 608-216-7300 x25, saul aat cblohm dot com

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