Tougher federal rules restricting advertisers and marketers from tracking and targeting children online take effect today, with positive and potentially negative results predicted, USA Today reports. It took the Federal Trade Commission four years to balance the input from a wide spectrum of child safety advocates calling for an update to the 1998 Children's Online Privacy Protection Act, or COPPA, versus tech companies and large corporations who derive profits from online marketing to kids staunchly resisting any new regulations...

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  • About the Author:

    Laura Ascione

    Laura Ascione is the Managing Editor, Content Services at eSchool Media. She is a graduate of the University of Maryland's prestigious Philip Merrill College of Journalism. Find Laura on Twitter: @eSN_Laura http://twitter.com/eSN_Laura