Many edtech startups (understandably) try to sidestep the complexity and bureaucracy of the central office, and go straight to teachers, edSurge reports. Unfortunately, while going directly to teachers is a good route to test usability, gain acceptance, generate enthusiasm, and to make a few initial individual sales, monetizing the product at a volume to justify significant investment inevitably requires companies to deal with the central office. Edtech companies must understand and work within the system; they must aggressively pursue a district office strategy in parallel with working directly with teachers. A well thought out Central Office strategy with realistic timing...

Subscribe to Read More

Are You an Educator?

Get Free online access to all our news and resources


  • About the Author:

    staff and wire services reports