Study Group Session Including Networks, Advertisers, and Engineers Meets to Explore Binding of Unique Content Identifiers to Media

NEW YORK -- Sept. 3, 2013 -- The Coalition for Innovative Media Measurement (CIMM) and the Society for Motion Picture and Television Engineers (SMPTE) today announced they have commenced work on a critical next step toward widespread industry adoption of Ad-ID and Entertainment Identifier Registry (EIDR) coding for all advertising and video content assets. At the center of this effort is the establishment of the optimal open standard technical solution for the actual binding of Ad-ID and EIDR identifiers to video assets. The...

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