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Three potential big data pitfalls

Big data is likely to quickly become big business, ZDNet reports. The ability to isolate the nuggets of insight inside the huge volumes of structured and unstructured data hoarded by most businesses could improve customer service, make processes more efficient and cut costs. According to analysts Gartner, adoption of big data is still at a very early stage: just eight percent of companies have initiatives up and running, 20 percent are piloting and experimenting, 18 percent are ‘developing a strategy’, 19 percent are ‘knowledge gathering’, while the remainder have no plans or don’t know. But that could change rapidly: the analyst firm is predicting 4.4 million people will be working on such projects within two years, while a recent survey by Harvey Nash found that four out of ten CIOs planned to increase their investments in the next year. However, because big data uses untested technologies and skills that are in short supply inside most organisations, there are number of hurdles for organisations seeking to exploit it…

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