CIMM and SMPTE Issue Industrywide RFI

Groups Solicit Industry Input on Approaches to Binding Unique Content Identifiers to Media

Establishment of a UPC for All Professional Program Content and Ads Moves Forward

NEW YORK -- Dec. 17, 2013 -- The Coalition for Innovative Media Measurement (CIMM) and the Society for Motion Picture and Television Engineers (SMPTE) today announced they have issued a formal industrywide Request for Information (RFI) seeking technologies for the optimal open-standard technical solution for binding Ad-ID and Entertainment Identifier Registry (EIDR) coding to all advertising and program content assets. Technical solution providers are encouraged to participate in the RFI, which...

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