Best-selling author Dan Pink says persuasion needs a reboot in the Age of Information; here are his six recommendations for how school leaders can influence others to act


[caption id="attachment_140837" align="alignleft" width="150"]pink-on-persuasion Effective persuasion isn’t about changing people’s minds, Pink said; it’s about making it easy for them to act.[/caption]

Best-selling author Dan Pink kicked off ASCD’s annual conference in Los Angeles March 15 by noting how important persuasion is to school leaders’ jobs—and yet the dynamics of persuasion have changed radically in the Information Age.

Pink said he was involved in...

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