Four clever online marketing tips for schools

Samantha Razook Murphy, founder of the all-girls summer and after-school program Curious Jane, shares four important online marketing strategies from a Google workshop

One takeaway from the marketing workshop was how important it is to have compelling video content on your website. (OlegDoroshin /

When I founded Curious Jane, a Brooklyn-based after-school and summer camp program for young girls, my goal was to empower girls to be more active in learning and problem solving—to experiment with science, design, engineering, and, above all, to have fun!

But as our programs grew and we looked for other ways to expand our reach beyond already-loyal families, we realized the need to broaden our approach to getting the word out about our mission.

We get excellent word of mouth, and girls have a great time when they join us—but we also want to find creative, new ways to reach families with an interest in the kind of programs we run.

Earlier this year, we were thrilled to be one of 12 small businesses selected to receive a grant from Chase through its Mission Main Street Grant program, which is also sponsored by Google. As part of the award, we got some priceless insight into how to succeed online in a marketing workshop held at Google’s Mountain View, Calif., headquarters.

From our trip, we walked away with a few online marketing tips that we found extremely helpful—and these tips can benefit schools and other education programs looking to reach their audience in new ways as well.

(Next page: Four useful online marketing tips)

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