NEW YORK CITY, MAY 7, 2014 – Tekserve, a leading provider of technology solutions for creative professionals and a leading Apple and Avid reseller is proud to announce the winner of the Tekserve-sponsored Women in Technology prize for the Dream it. Code it. Win it. Competition organized by The MIT Enterprise Forum, MIT Club of New York and TradingScreen. Jazmin Hupp, Director of Marketing, Tekserve, awarded Catherine D’Ignazio, a research assistant at the MIT Center for Civic Media, the $5,000 prize for The Babbling Brook, a creative problem-solving programming application. All winners of the contest were announced at the recent Future of Innovation in a Networked World event, held at Cooper Union in New York City.

Chosen for its innovative approach of weaving computer networking and environmental awareness into one, The Babbling Brook is a prototype for a networked sensing flower that grows out of an unnamed creek near D’Ignazio’s Massachusetts home. It constantly jokes and tweets about the water quality that it is sensing to whoever will listen, via a custom-made Victrola-flower-megaphone contraption. D’Ignacio envisions a live webcam in the future so that fans could listen to and analyze the Babbling Brook’s activities online as well, the meantime, a full demonstration is available on YouTube:
“I am thrilled that The Babbling Brook was chosen as a winner, it was completely unexpected,” says D’Ignazio. “My goal was to bring my interests in civic engagement and water quality together into an interactive concept that would help the public better understand the importance of the two. It is such an honor to have Tekserve recognize my work in this way. It’s wonderful to have a company of their caliber sponsor a prize focused on women in technology, especially in the field of computer science, which needs more participants of all genders.”

“Tekserve has long been a champion of technology education and is a firm believer in supporting underrepresented groups in the field of computer science,” says Hupp. “Christine’s concept for The Babbling Brook stood out by weaving hardware with software in an original way. Our company’s founders, David Lerner and Dick Demenus began their journey together manufacturing devices utilizing electronic engineering and industrial design so it is especially thrilling to see such like-minded innovation still thriving today. We are happy to be a part of this important event and wish to once again congratulate her and all of the contest participants for a job well done!”

The Dream It. Code It. Win It. contest is part of MIT’s ongoing initiative to promote and support the importance of providing education to students (specifically women) that are interested in a future in computer science. For more information about the contest, visit:

About Tekserve
Tekserve delivers a broad range of enterprise services, solutions and products to support the technology needs of businesses in fields ranging from finance and retail to media and entertainment. Employing best in class products from a wide range of technology manufacturers, Tekserve helps clients by identifying, engineering, deploying and supporting the best possible solutions for their technology challenges.

From its famous New York City retail location in Chelsea, Tekserve, stocks a wide variety of Apple products, accessories, storage solutions and display devices. Tekserve also provides system rentals, workshops and certified training, as well as the finest repair and support services. Since its inception in 1987, Tekserve has been dedicated to the service of its customers and the surrounding community. For more information, visit

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