There’s one element of modern gaming moving into education, however, that Sheldon doesn’t put much stock in: digital badges. The alternative form of accreditation has been growing in popularity in the last year or so, but Sheldon, who is also a prolific television writer, said he doesn’t believe students need external awards to be engaged.

Like a good movie or TV show, gaming itself should provide enough award.

“We don’t need no stinking badges,” Sheldon said.

Jesse Schell, CEO of Schell Games, said video games are built in a way that encourages that sort of full engagement, harnessing many children’s innate sense of curiosity and discovery.

People now love beautiful things to a degree they haven’t before, Schell said, pointing to the amount of colorful design options in an average toothbrush aisle. They love customization, he said, pointing to a website that allows you to put your own face on an M&M. They love sharing, he said, pointing to social media and Wikipedia.

And people love authenticity, he said, even children. They like things to feel real.

“But is the classroom usually beautiful?” Schell asked. “No, it’s ugly. Is it customized? No, it’s standardized. Shared? No. ‘Eyes on your on paper, please.’ Is it real? No. Instead of an expert talking to a room full of interested people, it’s often someone in the front of the room pretending to be an expert, talking to a room full of students pretending to care.”

Games, he said, are designed with many of these attributes in mind, and are “good at giving the brain what it wants.”

And that’s becoming even more true now that touch screens are becoming so popular, he said. Originally computers operated through symbolic logic. Then, they operated through the use of tools like the mouse. But there is something that predates both of those concepts, and computers have finally reached back in time to harness that most innate ability, Schell said.

“Touch is primal,” he said, showing  a video of a toad playing a game on an iPhone. “We’ve never had video games that animals could play intuitively, but we’ve now entered a world where that is possible.”

Sheldon said gaming, in its own way, is also primal.

“Games have been used since the beginning of time to teach,” he said. “Mammals learn to survive by playing games, and that includes humans, too.”