2. Urgent messages: Whether it’s a school closure owing to weather conditions, a student illness, or sports practice cancellation, SMS texting ensures that parents receive the information in a timely manner and are able to act accordingly. What better way than texting to inform arriving parents of the field change for the game?

3. Progress updates: Why wait for the next parent/teacher conference to update parents on their child’s academic progress? Use text messages to notify parents of exceptional behavior or flag issues before they become a problem.

Students

1. Access: Schools can use texting to provide students with updated links to find assignments, grades, and other course information throughout the semester.

2. Involvement: From pep rallies and football games to AP testing times and Spanish Club meetings, a mass text message is the most efficient way to make sure students and various groups have updated information to stay involved in campus activities.

3. Deadline reminders: Students are busy juggling multiple classes and extracurricular activities. Even though they own a day planner, it doesn’t mean they use it or remember to turn in their books on time. SMS texting is an easy way to ensure that students avoid consequences such as library fees and missed deadlines.

Whether you are looking to strengthen ties with parents, keep students informed, or communicate urgent information, SMS texting is the most cost-effective and convenient technology for schools to use.

Barbara Palmer is the chief revenue officer for CallFire, which provides voice and text connectivity to more than 100,000 businesses and schools.