GuideK12™ Launches SchoolSearch, Taking Communication to a New Level

GuideK12 SchoolSearch™ improves how districts communicate boundaries and school options to families

MINNEAPOLIS, MN November 4, 2014 – Today GuideK12 announces the launch of SchoolSearch, designed to provide a better way for districts to communicate boundaries, program or school options and more to parents in their community. SchoolSearch is the most comprehensive online communication tool that districts can provide to parents for more informed decisions on school location and program selection.

In an interactive world of GPS and online maps, school location “look-up” tools in many districts across the country have not kept up with students’ and parents’ expectations, as many districts still communicate boundary information via PDF or static map. Guided by customer input, GuideK12 set out to change how school districts communicate important school information with families. In growing communities, realtors, prospective families and community members can generate thousands of calls to a front office, by having an easy to use online tool with school assignment information those calls are eliminated and parents get access 24/7 to the information they need.

“GuideK12 is thrilled to provide a more comprehensive and robust experience for parents making decisions about the schools their children attend. When parents have the ability to find this information online it reduces calls, confusion and ultimately costs for a district,” said Chuck Amos, CEO of GuideK12.

What makes GuideK12’s offering so unique in the market is the advanced search functionality. Parents can filter by school type or program offerings quickly and easily to identify various school locations on a map in relation to where they live. With more districts offering magnet programs or themes such as STEM, this makes it easy for families to make informed decisions.

The district’s ability to customize the display information allows for easy access to registration links or other pertinent content a family exploring various optional choices might need. School districts are under growing pressure from non-district programs seeking to attract new students, and with better communication tools for the families, districts can retain and attract students successfully.

“We utilized nationwide user-base of our flagship solution, GuideK12, to provide feedback that shaped SchoolSearch. The market has already been responding extremely positive to our newest solution, we look forward to further supporting our current and future district partners and their surrounding communities,” said Amos.

To learn more about GuideK12’s new SchoolSearch product, please visit

About GuideK12™:
Based in Eagan, MN, GuideK12LLC is a geovisual analytics software company, which enables education decision makers to instantly explore and analyze school district data by adding a geographic and visual dimension to their student and community information. By visualizing information spatially, decisions on everything from boundary analysis, to policy changes to resource planning and forecasting enrollments can be more insightful and faster. Named a finalist for a 2013 SIIA CODiE award for best enterprise solution and selected by the NSBA as a technology showcase company, GuideK12 serves large metro, suburban and rural school districts throughout the United Sates. It is owned by private investors and a private investment group based in Minneapolis, Minnesota. For more about GuideK12™, please visit:

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