School leaders share social media strategies that successfully support district efforts

social-mediaAs the fight to get voter approval for bonds becomes more challenging, school district leaders and their supporters are tapping into Facebook, Twitter, and other forms of social media to win their campaigns.

“Schools that don’t use social media are missing out on one of the most effective forms of communication to large audiences and stakeholders,” said Rick Kaufman, executive director of community relations and emergency management for Bloomington Public Schools in Minnesota.

Social media campaigns have become especially important as...

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