2 companies use data to make it easier for selecting the right college to fit student needs

finding-collegeUnlike the discerning “sorting hat” featured in Harry Potter—which takes its time to analyze every budding wizard’s brain to figure out which of the four houses of Hogwarts is right for him or her—the college selection is a pretty arbitrary process.

Most of the time it’s based on geographic location, availability of specific majors, a family attachment, or even a favorite collegiate sports team. Unless students are proactive about seeking help, most receive very little support in...

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