These days, before visiting your campus or even speaking to anyone on the phone, the first impression anyone will ever have with your school is via its website. When researching existing schools, the majority of people will automatically undertake in-depth online research to learn more about their options. Therefore, it is crucial that your website contains enough relevant information that is eye catching and easy to navigate through so as to provide helpful information and not confuse the visitor, causing them to leave the website. After enrollment, the website will serve as a vital link between parents, students and school...

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About the Author:

Jovana Čenejac is an English teacher, translator, and copywriter . She is interested in the ways available online resources are changing practices of teaching and learning English.