These days, before visiting your campus or even speaking to anyone on the phone, the first impression anyone will ever have with your school is via its website. When researching existing schools, the majority of people will automatically undertake in-depth online research to learn more about their options. Therefore, it is crucial that your website contains enough relevant information that is eye catching and easy to navigate through so as to provide helpful information and not confuse the visitor, causing them to leave the website. After enrollment, the website will serve as a vital link between parents, students and school administration.
Content seems to be key here, yet it is not merely enough, meaning if it is not organized in the right way, it will be difficult to find or there will be too much of it, therefore it will not serve its purpose. This is where design plays its part in providing solutions for content display and organization.
That being said, design is not something you should fear since it does not present a difficult task given the development and advancement in the CMS that enable even those without much designer skills achieve great results. Yet, there are a few steps you should consider and implement if you want to maximize your website’s effectiveness.
Too many times we have seen great looking websites ruined by too much unnecessary content, complicated navigation, or both. The logic behind this seems to be — the more you are displaying, the more you have to offer. Instead, you should think like the visitor of your site thinks. Yes, beautiful visuals could grab the attention for a while, but information and content is what they came for, so don’t let the flashy stuff get in the way of information. Here are the most important features of a school’s website that need to be simplified in order to get results.
- Home page content – While it is completely understandable that you want to impress your visitors into future clients, your home page must not be overcrowded with useless information and too much content of any kind. With the little help from elegant WordPress LMS themes you can have a beautiful and personalized home page and still keep it simple in terms of the content. Your home page should show a concise profile of your school with clear and easy to follow links to the most important pages such as school calendar, timetables, courses description, teachers’ profiles, contact page etc.
- Navigation – Your website needs to have a natural flow, which means that users need to be directed to the desired pages quickly and easily so as not to get confused and eventually give up. Again, think like the visitor on your website, and place call to action banners, social media buttons, and menu bars where people expect to find them without having to spend some time looking for them.
- User integration – Registration process as well as login should be simple easy and fast in order to feel seamless for the user. If you’re offering courses or tuition for purchase on the site, you need an efficient means of handling that, too (payment systems such as PayPal and WooCommerce are integrated into every modern LMS WordPress theme).